Feb 10
Okay, this one sticks out like a sore thumb: Toyota’s new TV ad for the Camry shows a store full of shoppers as seen through a security camera. The PA announcer says, “Will the owner of a Toyota Camry please move their car…” and everyone walks out of the store to move their car.
This is supposed to make you want to buy a Camry. Does Toyota expect to sell more Camrys by insinuating that everyone already drives one? For me the opposite applies: I would use the same ad to sell a different brand! I believe it’s Saab who delivers the right message: “Don’t conform, be an individual.”
P.S. I don’t think Saab has the same sales revenue as Toyota 