Feb 08
I always have high expectations from Apple when it comes to TV ads. I’m not sure I agree with the message from their latest ad.
The ad says Apple is setting Intel’s chips free from “dull little boxes, dutifully performing dull little tasks.” I don’t think home users are preoccupied with what manufacturer makes the chip inside their computer. Rather, they want speed and functionality. Why not say, “Same chip as your Windows PC, but you get to use the world’s best operating system.”?
I’m just thankful to the licensing gods that we didn’t have to hear that wrist-slitting Intel jingle at the end!