IDY recently completed its rebrand of the popular Blow Off, Stick It and Lube Job cleaners, adhesives and lubricants.

A.V.W., Inc., an aerosol product manufacturer and marketing company, realized it was the end of the road for its current line up.

They contracted IDY to redesign its entire line of products under one brand. Max Professional puts a professional face on industrial products that look the part and get the job done.

The rebrand was needed for a serious bid to get the products into The Home Depot, Ace Hardware and other large retailers. These heavy hitters didn’t take A.V.W.’s earlier efforts seriously, in one case literally laughing at the cartoon characters and risque brand names.

The marketing firm hopes the new brand will make it to shelves within the year. Stay tuned.

The blog you are reading is featured on the new business web site, work.com. That’s right, both of you who actually read this blog, I’m talking to you.

We’re featured in the Guide to Packaging Labels section under “Best blogs and forums”. We’d really like to be listed as a solution provider (uh, guys?), but it’s a start.

Work.com provides excellent how-to articles, advice, and helpful links to small businesses. There’s a category for everything from legal, to money and finance, to personnel.
The extra eyeballs means we will be updating this blog more than twice a year as in the past. So stay tuned for some good stuff on branding and packaging.

Our thanks go to work.com.

An article in this month’s Prepared Foods Magazine reveals that Americans are buying more health and weight-loss foods than ever. Of the 10 top-selling new foods or beverages in 2005, six are positioned for weight-loss, in one form or another. A study by Information Resources Inc. reveals that Kraft’s South Beach product line lead the pack.

Read more of the article here.

A friend of mine totally “gets” the new Apple TV spots. “Hello, I’m a PC.” “And I’m a Mac.”

I’m no sure they convey the right message. Admittedly, it’s hard to wrap up the utopian experience of using a Mac into a 30-second spot.
Any opinions?

In our never-ending quest to be cool, we’ve updated our web site with new aesthetics and content. Enjoy.

A.V.W., Inc., makers of Blow Off Duster, Lube Job Lubricants and other gems, is getting serious with their packaging. Their customers have expressed a desire for more industrial and less “cartoony” products. It’s a smart move. As was their decision to retain Is It Done Yet for the job. Seems that large retailers also want the toned-down labels.

For years, the Blow Off Duster line has built a reputation among office supply stores and computer/gaming stores for high performance at a reasonable cost. But the funny names and cartoon graphics lessen credibility among larger retailers like WalMart.

Expect to see the new-look cans on shelves later this year.

Very good article at BrandWeek on Customers’ expectations of brands. The landscape is changing, or, has already changed. Better keep up.

Seems like there’s no real estate left untapped: Procter & Gamble have extended the label of its Tide bottle to the twist-off cap, thus increasing brand awareness. The new cap shrink sleeves advertise Febreze fabric softener inside, and can withstand the rigors of handling by stock personnel and consumers.

See the full story at Packaging World Magazine.

Alright, it’s getting a little out of hand! This is among our latest package designs for Performance Brands - The Fiesta Sun Country Line. Yee Haw, Cruel Hearted, Redneck Woman, Blue Jean Girl, and my personal favorite, Git ‘R Done!

These products wowed ‘em at the 2005 ITA Tanning World Expo, helping keep PBI at the top of the tanning industry. Many hours of research and development went into these label designs, each of which captures the true spirit of rednecks across the fruited plain.
Don’t leave the trailer park without yer Yee Haw!