Mar 04
Sweden’s Gunnar Dafgård becomes the first to use a new molded wood-pulp tray that offers dual-ovenability and sustainability advantages revealed Packaging world.
Sweden’s largest family-run ready-meals maker, Gunnar Dafgård AB, is satisfying the consumer’s taste for premium packaging that’s environmentally friendly, pioneering a new sustainable packaging solution from SilviPak of Sweden. Dafgård became the first to use new SilviPak molded wood-pulp packaging for its most popular frozen ready meal, Billy’s Lasagne, which is produced at a rate of 18 metrics tons/day.
The SilviPak tray is made from 100% virgin fiber with no recycled paper content. The material can be molded into virtually any shape or size and is then covered with a film barrier layer of choice. For its 200-g lasagna product, DafgÃ¥rd chose the SilviPak 3001, a 173×120x30-mm, dual-ovenable tray coated with a barrier layer of CPET, to replace an existing paperboard tray. The secondary packaging consists of a flexible film bag.
Dafgård produces more than 30 different frozen and chilled ready meals for distribution to foodservice and retail outlets across Europe. The company plans to launch other meals in the SilviPack tray in the coming months.
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Feb 15
I came across this great article from Lightning Labels about understanding bar codes, otherwise known as UPCs. Lightning Labels specializes in custom labels and stickers in short run quantities. They’re also a member of the Packaging Diva’s Dream Team.
Feb 15
Here’s a very good and in-depth article from The Box Co-op with tips on designing and laying out your packaging.
The Box Co-op is a member (like us) of the Packaging Diva’s Dream Team. For all your questions about packaging your product or invention, look no further than the Packaging Diva, JoAnn Hines.
Feb 15
The restaurateurs behind restaurants The Real Greek and Livebait launched Yesterday Feb. 14th their latest food retail concept, visualised and branded with the help of R&D&Co, revealed Design Week.
R&D&Co clinched the contract to create a brand identity, packaging and retail interiors scheme last October, as a result of its previous branding work with The Real Greek team in early 2006.
R&D&Co creative director Rob Andrews explains that the interior scheme is focused on the kitchen, an organic-styled bronze counter structure, which he refers to as the ‘pod’.
It is hoped that the interior component could eventually be taken to outdoor events, festivals and concerts, where consumers will instantly recognise it as the Gourmet Hotdog brand.
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Feb 04
Okay, I’m no tree hugger, but Cadillac’s latest Escalade TV commercials take waste to a whole new level.
There are at least two spots; each showing a giant 5,550 lb. Escalade (EXT or ESV?) slipping through blurry lights of the city strip, its 60.3 cu. ft. of cargo space completely void of any lumber or tractor parts; Not to mention a single family member. The woman, all 98 lbs of her, looks dolled-up for a posh cocktail party. No, she’s not going to pick up groceries or the kids from school. She’s out to make a statement in her “statement ride”.
The scariest part is, GM’s campaign seems to be working. I see plenty of Escalades on the road - empty, of course, except for their 98 lb. drivers.
Look, people. The only thing that’s going to bring change in these car companies is for you to stop plunking down your 60k for these gas-hog tanks, and grab a smaller, lighter, cheaper fuel efficient vehicle instead. As a good friend told me, “My mom hauled me and my 3 brothers around, plus the groceries, in our Fiat station wagon just fine.”
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Jan 11
Strategic Name development wrote an article that reveals how xerox has refreshed its brand identity in order to get a little distance from simply being perceived as a copier company.
The revised Xerox “wordmark,” just like Google, has seen its name used as a noun and a verb and has struggled with “genericide.â€
Gone are the imposing high capital letters, replaced by a friendlier rounded lowercase font treatment with a globe icon beside it.
Some have observed, that the X on the globe of Xerox logo is surprisingly similar to Microsoft’s Xbox logo.
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Jan 04
An article in Strategic name revealed how last Christmas had set the tone for toy naming in 2008.
* Safety is Key: Any part of your name that tells us your toy is “safe” or “caring” is a good idea.
* Made in China? There is no question that the Made in China label took a huge knock last year and the fallout will continue through 2008. Look for an up tick in toys “Made in the USA” as well as an advantage in brand name toys vs. no-name toys.
* Green Toys: Toys that are made in an eco-friendly manner, those whose brand naming reflect recycled sources or toys that do not use batteries will see an up tick. Also, Eartheasy has declared that “regifting is ok”.
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Dec 20
Kraft’s decision to omit the word “diet” in its South Beach Diet brand name and replace it with South Beach Living will probably turn out to be an excellent marketing move, revealed Strategic Name Development.
The South Beach brand name is well entrenched - it is not only a food line, but a vending machine name and a diet bar.
Other brands also opt to omit the word “diet” in their product names as well. Take Coke Zero, for example. This brand is flourishing partly because it’s gender neutral and doesn’t describe itself as “diet.”
According to the Diet Blog, the word diet often connotes to consumers bad tasting food aimed at an older demographic as well as, incredibly, “failure.”
I’d rather talk about “living” than “dieting” any day of the week. Good move, Kraft.
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Dec 07
An article in Name Development revealed that the company, as a whole, has been in decline for some time now. However, AOL, as a brand name, still holds a lot of leverage.
Instead of leveraging the established AOL brand, the company has been actively developing brands that do not include the AOL name, like TMZ.com or Truveo, and adding a new ad division called “Platform A.”
These new developments seem to fit with AOL’s new strategy of getting away from the Internet portal and instead becoming an online advertising giant.
AOL’s CEO Randy Falco sees AOL as a house of brands, like Proctor & Gamble.
However, the “You’ve Got Mail” announcement has become part of popular culture, and products, such as AIM, which still hold most of the market share, in their respective markets.
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Dec 07
Ruby Tuesday, the international restaurant chain known for its casual dining menu and impressive salad bar, has been implementing a new, “fresh†(a word emphasized over and over) identity over the past several months to coincide with an update of the brand’s interior, wrote Ryan Hembree from Brand New. Gone are black- and white- checkered tablecloths and the hodge-podge of sports memorabilia that adorned the walls and were reminiscent of Applebee’s or TGI Friday’s In their place is a more upscale and elegant look and feel.
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The SilviPak tray is made from 100% virgin fiber with no recycled paper content. The material can be molded into virtually any shape or size and is then covered with a film barrier layer of choice. For its 200-g lasagna product, DafgÃ¥rd chose the SilviPak 3001, a 173×120x30-mm, dual-ovenable tray coated with a barrier layer of CPET, to replace an existing paperboard tray. The secondary packaging consists of a flexible film bag.
