Randy Ludacer of Beach Package Design writes a very good article in Package Design Magazine about product visualization and its importance in manufacturers’ decisionmaking. We find this is a key step in the package design process. Retailers want to see the product as it will look - typically on the shelves.
Like us, Beach is often contracted to create a “virtual” prototype before the product is made:
“Before making the a new product, our clients will usually make a either a physical prototype or—in cases where the product is essentially a design idea—they’ll hire us to make a simulated picture of the proposed product and present that to the buyer before incurring any actual manufacturing costs.”
Of course, this is exactly what we do best. Hey, Randy… I’m droppin’ you a line.