Comments for IDY Creative - Branding, Package Design and 3D Viz

Comment on IDY Rebrands BlowOff! by Mike Fishman Vice President

Mike Fishman Vice President — Tue, 18 Mar 2008 14:58:25 +0000

Thanks IDY for doing such a great job on our newest product marketing! Our existing retailers are very happy with how the product is selling and we are looking forward to getting our product into major retail chains in the future. We found IDY to have great customer service, superior talent and resonable rates and would recommend them to any company interested in branding their product.

Comment on Shame on you, GM by Lori Saitz

Lori Saitz — Thu, 28 Feb 2008 00:15:13 +0000

I’m totally with you, Steve. No need for these giant gas guzzlers that take up way too much room on the road and in parking spaces and use up tons of fuel.
I’m not against spending 60K on a vehicle; my ultimate car costs more than that, but I intend to have it converted to a hybrid.
My guess is people just want one more way to say “HEY, look at me!”

Comment on Shame on you, GM by Andy

Andy — Tue, 19 Feb 2008 05:07:21 +0000

I’ve grown up with big cars and have always loved the V8s. Granted the big SUV thing (Hummer/Escalade/Yukon etc) is a lifestyle choice driven primarily by the bling or statement factor of which you mention. Most people don’t use them for offroad (I know it’s not the discussion here). I’ve owned a Land Cruiser since October 2007. It seats 8 people and we use it for our family of 6 as a people mover…and a grocery getter (Gulp!) It gets 13MPG in the city on a good day and will only ever see the dirt maybe a handful of times during it’s life.. It’s not a lifestyle choice for us but fills a need. Ironically, my other car is a 5.7l V8 and gets 23MPG on the highway. I only drive it back and forth to work alone. I’m not 98lbs. I’m 227. Time to lose some weight. I guess there are other more important things to worry about.

Comment on Shame on you, GM by Steve

Steve — Fri, 15 Feb 2008 15:33:05 +0000

Okay, everyone. My mother’s commenting on my blog. Let’s all not be afraid to chime in.

Thanks.

Comment on South Beach Living vs Dieting = Good Brand Naming by Sallie Goetsch (rhymes with "sketch")

Sallie Goetsch (rhymes with "sketch") — Tue, 12 Feb 2008 15:08:15 +0000

Thanks for the mention.

Given that most diets do fail–or at least, they may work, but people go back to the way they used to eat once they’ve lost weight–promoting a lifestyle instead of a short-term solution is a much better strategy for success.

Comment on Shame on you, GM by Sharyn

Sharyn — Mon, 11 Feb 2008 21:50:35 +0000

Well, Steve, I suspect that at least SOME of your objection to the big road hogs is due to the fact that you live in an area that is already overpopulated and largely congested.

Where I live, there are more wide-open spaces, and generally speaking, the distance from point of origin to destination is lengthy. It’s much easier to find a parking space at the local mall when I don’t have to peer around the mammoth box-on-wheels that’s blocking my view since I drive a Mazda Protege 5.

I never have understood the reasoning behind the argument that you pose. IE…seeing all these big vehicles with only one occupant. Would you dislike them less if there were 5 or 6 people in them? They still take up as much room on the road and in the parking spaces and presumably would be even LESS fuel-efficient if they were loaded to full capacity.

I don’t know…I just object to the whole “mobile status symbol” concept, and it is very pervasive here as well. We are being inundated with all the Hummers here. As far as I can tell, “status” is the one and ONLY reason to drive one of those things.

Comment on Branding: New Xerox Brand Identity by Sallie Goetsch

Sallie Goetsch — Wed, 23 Jan 2008 03:31:09 +0000

Thanks for the quote. So for 2/3 of the people who responded to our poll think the logos (and in particular the X across the sphere) are similar. Why do I suspect that the USPTO would reject any attempt by lesser mortals to trademark a logo so confusingly similar to Microsoft’s?

Comment on Branding: New Xerox Brand Identity by Steve

Steve — Tue, 15 Jan 2008 00:29:24 +0000

Yeah, they do both start with X and end with OX… Hmmm.

Comment on Marybelle packaging wins Green Award by Steve

Steve — Tue, 06 Nov 2007 17:22:35 +0000

Wow! That’s pretty cool - made from egg carton pulp. I would buy that in a second - I wonder when we’ll see it on our Whole Foods shelves.

Comment on We’re on work.com by Shara

Shara — Tue, 10 Oct 2006 21:53:53 +0000

Hey, thanks for your mention of Work.com! We would love you to write a guide about branding or packaging at: http://members.work.com/CreateGuideSplash.do

Regards,

Shara Karasic
Work.com Community Manager
http://www.work.com