IDY Creative - Branding, Package Design and 3D Viz

Okay, I’m no tree hugger, but Cadillac’s latest Escalade TV commercials take waste to a whole new level.

There are at least two spots; each showing a giant 5,550 lb. Escalade (EXT or ESV?) slipping through blurry lights of the city strip, its 60.3 cu. ft. of cargo space completely void of any lumber or tractor parts; Not to mention a single family member. The woman, all 98 lbs of her, looks dolled-up for a posh cocktail party. No, she’s not going to pick up groceries or the kids from school. She’s out to make a statement in her “statement ride”.

The scariest part is, GM’s campaign seems to be working. I see plenty of Escalades on the road - empty, of course, except for their 98 lb. drivers.

Look, people. The only thing that’s going to bring change in these car companies is for you to stop plunking down your 60k for these gas-hog tanks, and grab a smaller, lighter, cheaper fuel efficient vehicle instead. As a good friend told me, “My mom hauled me and my 3 brothers around, plus the groceries, in our Fiat station wagon just fine.”

Please comment on this.

A friend of mine totally “gets” the new Apple TV spots. “Hello, I’m a PC.” “And I’m a Mac.”

I’m no sure they convey the right message. Admittedly, it’s hard to wrap up the utopian experience of using a Mac into a 30-second spot.
Any opinions?

Okay, this one sticks out like a sore thumb: Toyota’s new TV ad for the Camry shows a store full of shoppers as seen through a security camera. The PA announcer says, “Will the owner of a Toyota Camry please move their car…” and everyone walks out of the store to move their car.

This is supposed to make you want to buy a Camry. Does Toyota expect to sell more Camrys by insinuating that everyone already drives one? For me the opposite applies: I would use the same ad to sell a different brand! I believe it’s Saab who delivers the right message: “Don’t conform, be an individual.”

P.S. I don’t think Saab has the same sales revenue as Toyota

I always have high expectations from Apple when it comes to TV ads. I’m not sure I agree with the message from their latest ad.

The ad says Apple is setting Intel’s chips free from “dull little boxes, dutifully performing dull little tasks.” I don’t think home users are preoccupied with what manufacturer makes the chip inside their computer. Rather, they want speed and functionality. Why not say, “Same chip as your Windows PC, but you get to use the world’s best operating system.”?

I’m just thankful to the licensing gods that we didn’t have to hear that wrist-slitting Intel jingle at the end!