A.V.W., Inc., makers of Blow Off Duster, Lube Job Lubricants and other gems, is getting serious with their packaging. Their customers have expressed a desire for more industrial and less “cartoony” products. It’s a smart move. As was their decision to retain Is It Done Yet for the job. Seems that large retailers also want the toned-down labels.

For years, the Blow Off Duster line has built a reputation among office supply stores and computer/gaming stores for high performance at a reasonable cost. But the funny names and cartoon graphics lessen credibility among larger retailers like WalMart.

Expect to see the new-look cans on shelves later this year.

Seems like there’s no real estate left untapped: Procter & Gamble have extended the label of its Tide bottle to the twist-off cap, thus increasing brand awareness. The new cap shrink sleeves advertise Febreze fabric softener inside, and can withstand the rigors of handling by stock personnel and consumers.

See the full story at Packaging World Magazine.

Alright, it’s getting a little out of hand! This is among our latest package designs for Performance Brands - The Fiesta Sun Country Line. Yee Haw, Cruel Hearted, Redneck Woman, Blue Jean Girl, and my personal favorite, Git ‘R Done!

These products wowed ‘em at the 2005 ITA Tanning World Expo, helping keep PBI at the top of the tanning industry. Many hours of research and development went into these label designs, each of which captures the true spirit of rednecks across the fruited plain.
Don’t leave the trailer park without yer Yee Haw!

Hot News!

The Tube Council awarded our design of Performance Brands‘ Foxy Velvet line of indoor tanning products the 2005 Innovative Component/Process of the Year.

“The ‘fabric-style’ PlushPrint material emphasizes the effect of using the tanning product inside. Unique label allows the portrayal of the Fiesta Sun brand image and FOXY product line to instill an “emotional” response in consumers. Fabric label differentiates tube on the shelf and appeals to consumer’s sense of touch. Shiny brown cap is a flip-top and orifice allows for easy product application.”