IDY Creative - Branding, Package Design and 3D Viz

That naming and branding paradise otherwise known as 7-Eleven has just debuted a Super Big Gulp of product names for us all to savor just after being named the #1 franchise in the country by USA Today revealed an article at name development.
First off is the Signature 7 line of products that include “31 snacks, including beef jerky, chips, cookies, nuts, trail mix and candy.” You can wash that stuff down with “Inked,” the company’s new tattoo friendly energy drink.

Or grab an Asian roller or a 7-Eleven hotdog, 7-Eleven sells more of them than any other store in America, making them the “king of all hotdog vendors!”

On the other hand, you can just grab a cup of coffee. Last month they amped up their coffee branding with their “freshness guaranteed” blitz. But if you’re smart, you’ll go for the Slurpuccino, “the love child of a Slurpee and a cappuccino,” according to The Stew.

The Slurpuccino. I love it. That’s the name of the week, folks.

Sweden’s Gunnar Dafgård becomes the first to use a new molded wood-pulp tray that offers dual-ovenability and sustainability advantages revealed Packaging world.

Sweden’s largest family-run ready-meals maker, Gunnar Dafgård AB, is satisfying the consumer’s taste for premium packaging that’s environmentally friendly, pioneering a new sustainable packaging solution from SilviPak of Sweden. Dafgård became the first to use new SilviPak molded wood-pulp packaging for its most popular frozen ready meal, Billy’s Lasagne, which is produced at a rate of 18 metrics tons/day.

The SilviPak tray is made from 100% virgin fiber with no recycled paper content. The material can be molded into virtually any shape or size and is then covered with a film barrier layer of choice. For its 200-g lasagna product, DafgÃ¥rd chose the SilviPak 3001, a 173×120x30-mm, dual-ovenable tray coated with a barrier layer of CPET, to replace an existing paperboard tray. The secondary packaging consists of a flexible film bag.

Dafgård produces more than 30 different frozen and chilled ready meals for distribution to foodservice and retail outlets across Europe. The company plans to launch other meals in the SilviPack tray in the coming months.

Please comment on this story.

Kraft’s decision to omit the word “diet” in its South Beach Diet brand name and replace it with South Beach Living will probably turn out to be an excellent marketing move, revealed Strategic Name Development.
The South Beach brand name is well entrenched - it is not only a food line, but a vending machine name and a diet bar.

Other brands also opt to omit the word “diet” in their product names as well. Take Coke Zero, for example. This brand is flourishing partly because it’s gender neutral and doesn’t describe itself as “diet.”

According to the Diet Blog, the word diet often connotes to consumers bad tasting food aimed at an older demographic as well as, incredibly, “failure.”

I’d rather talk about “living” than “dieting” any day of the week. Good move, Kraft.

Please comment on this story.

Welch’s, Concord, MA, has launched six varieties of its 100% juice in a custom, 14-oz PowerFlex™ PET bottle from Amcor PET Packaging (www.amcor.com). The proprietary design is Welch’s first panel-less, shelf-stable bottle and represents the first commercial use of a custom PowerFlex container, revealed an article in Packworld.com

The new package has a gently contoured and ergonomic shape and uses a full-body shrink label with colorful graphics that make the fruit images appear ready to pluck. “We were looking for a bottle that was upscale and would attract more consumers to the premium, 100% juice line,” explains Welch’s senior engineer Stratos Dimas. “It had to be very smooth with no bumps so that it could accommodate a full-body label. It also had to be hot-fillable, attractive, and easy to hold.”

 Please comment on this story

An article in this month’s Prepared Foods Magazine reveals that Americans are buying more health and weight-loss foods than ever. Of the 10 top-selling new foods or beverages in 2005, six are positioned for weight-loss, in one form or another. A study by Information Resources Inc. reveals that Kraft’s South Beach product line lead the pack.

Read more of the article here.