I was at a 7-11 getting my Frappuccino fix, when I noticed Doritos new brand ID. I like the logotype- not sure about the “lightning” element. Interested in your thoughts.

I’m sure they did plenty of research, but who decided that only two colors, black and yellow, were aesthetically pleasing for a telecommunications company? Works fine if you manufacture heavy dirt moving equipment or school buses… I didn’t like it for NexTel, and I don’t for Sprint.

Owning a mobile phone is a personal experience- it is something we use daily and carry along with us everywhere. Cingular and TMobile brands seem a little more personal to me, although it seems TMobile could stand a brand makeover.

Thoughts?

I don’t know if any of you noticed, but Formula 409 recently rebranded. What an improvement! Although the changes seem subtle, the hard square-ish number “409″ was made more legible and modernized. It’s cleaner and less “cluttered”. The label was also printed on clear material, exposing more of the product in the bottle.

Apple’s CEO, Steve Jobs, introduced the iPhone at the MacWorld Keynote January 9th. While the iPhone’s viability in the smart phone market is debatable, we’re wondering how Apple decided to go ahead and call the device “iPhone”, just weeks after Cisco Systems announced its device by the same name a few weeks earlier. We see it as quite the gutsy move - especially if they have to change the name later due to trademark infringement.
MacRumors has updates on the pending negotiations between the two companies. Would love to be a fly on the wall during those talks.

That said, does anything rank higher on the “gotta have it” list? Not on mine.

Please comment!