May 21
We’re pleased to announce our redesign of Yuca Bites (formerly known as Pan de Yuca). This yuca bread treat was selling well in South America, but Yogurt Persa, the makers, wanted to bring the product to the U.S. market, and to make a splash. We branded the name “Yuca Bites”, and designed the package from top to bottom using existing product photography.
The brand moniker, a custom font created from scratch and hand drawn, conveys warmth and natural goodness.
The company hopes to gain a foothold in the U.S. market, and promote its education- and eco-friendly practices.
Please comment on the new brand design!