The restaurateurs behind restaurants The Real Greek and Livebait launched Yesterday Feb. 14th their latest food retail concept, visualised and branded with the help of R&D&Co, revealed Design Week.
R&D&Co clinched the contract to create a brand identity, packaging and retail interiors scheme last October, as a result of its previous branding work with The Real Greek team in early 2006.
R&D&Co creative director Rob Andrews explains that the interior scheme is focused on the kitchen, an organic-styled bronze counter structure, which he refers to as the ‘pod’.
It is hoped that the interior component could eventually be taken to outdoor events, festivals and concerts, where consumers will instantly recognise it as the Gourmet Hotdog brand.
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