IDY Creative, Inc. is proud to have designed the new brand identity for Exfuze, manufacturer of the highly successful Seven+ nutritional drink known as “The most nutritious drink on the planet”. Exfuze retained us to elevate the brand’s position among its competitors. We enhanced the energy of the corporate logo by streamlining the human “X” form, and modernizing the base structure with bold letterforms and a color that symbolizes the seven ingredients in Seven+.
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Additionally, the IDY Creative team designed a whole new Seven+ logo. The dated brand needed modernization to keep pace with the onslaught of açai-based nutritional drinks flooding the market. The new design incorporates specific elements representing the seven extracts that make up the drink (gac, açai, goji, noni, fucoidan, mangosteen and seabuckthorn). This is, in my view, the only açai nutrition drink that actually tastes good!
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Finally, we designed the company’s corporate identity, trade show graphics and corporate web site. The result is a powerful new brand that embodies the energy of Exfuze and Seven+.