We’re proud to have designed the new label and bottle for Seven+, Exfuze’s all-natural açai extract nutritional drink. As part of a complete brand overhaul, IDY Creative wiped the slate clean on a bland, dated Seven+ label, and created a completely new brand ID. The new product is designed to compete directly with Mona Vie, a rival açai-based nutritional drink.
As usual, we began with multiple concept sketches and color studies. We designed the logotype with a modern font for readability and recognition, and incorporated the “+” sign into it. This unifies the logo with the “Seven” being dominant and the “+” subdominant. Fresh new colors were used.
The fountain shape was carefully designed to convey liquid and energy simultaneously, while the seven circles signify each of the seven important ingredients that make up the drink. The shape will be used interchangeably with the logotype, depending on the application.
Our goal was to give the product its best shot to overtake its competitors and be recognized worldwide as “the most nutritious drink on the planet”.
What do you think of the new design? Please comment