I came across this great article from Lightning Labels about understanding bar codes, otherwise known as UPCs. Lightning Labels specializes in custom labels and stickers in short run quantities. They’re also a member of the Packaging Diva’s Dream Team.
Here’s a very good and in-depth article from The Box Co-op with tips on designing and laying out your packaging.
The Box Co-op is a member (like us) of the Packaging Diva’s Dream Team. For all your questions about packaging your product or invention, look no further than the Packaging Diva, JoAnn Hines.
The restaurateurs behind restaurants The Real Greek and Livebait launched Yesterday Feb. 14th their latest food retail concept, visualised and branded with the help of R&D&Co, revealed Design Week.
R&D&Co clinched the contract to create a brand identity, packaging and retail interiors scheme last October, as a result of its previous branding work with The Real Greek team in early 2006.
R&D&Co creative director Rob Andrews explains that the interior scheme is focused on the kitchen, an organic-styled bronze counter structure, which he refers to as the ‘pod’.
It is hoped that the interior component could eventually be taken to outdoor events, festivals and concerts, where consumers will instantly recognise it as the Gourmet Hotdog brand.
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Okay, I’m no tree hugger, but Cadillac’s latest Escalade TV commercials take waste to a whole new level.
There are at least two spots; each showing a giant 5,550 lb. Escalade (EXT or ESV?) slipping through blurry lights of the city strip, its 60.3 cu. ft. of cargo space completely void of any lumber or tractor parts; Not to mention a single family member. The woman, all 98 lbs of her, looks dolled-up for a posh cocktail party. No, she’s not going to pick up groceries or the kids from school. She’s out to make a statement in her “statement ride”.
The scariest part is, GM’s campaign seems to be working. I see plenty of Escalades on the road - empty, of course, except for their 98 lb. drivers.
Look, people. The only thing that’s going to bring change in these car companies is for you to stop plunking down your 60k for these gas-hog tanks, and grab a smaller, lighter, cheaper fuel efficient vehicle instead. As a good friend told me, “My mom hauled me and my 3 brothers around, plus the groceries, in our Fiat station wagon just fine.”
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