IDY Creative - Branding, Package Design and 3D Viz

Welch’s, Concord, MA, has launched six varieties of its 100% juice in a custom, 14-oz PowerFlex™ PET bottle from Amcor PET Packaging (www.amcor.com). The proprietary design is Welch’s first panel-less, shelf-stable bottle and represents the first commercial use of a custom PowerFlex container, revealed an article in Packworld.com

The new package has a gently contoured and ergonomic shape and uses a full-body shrink label with colorful graphics that make the fruit images appear ready to pluck. “We were looking for a bottle that was upscale and would attract more consumers to the premium, 100% juice line,” explains Welch’s senior engineer Stratos Dimas. “It had to be very smooth with no bumps so that it could accommodate a full-body label. It also had to be hot-fillable, attractive, and easy to hold.”

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An article in Design week reveals that a milk container made from a type of pulp found in egg cartons has won the best packaging design category at the second Green Awards, held at the Guildhall, London EC2, last Friday.

The Green Awards were set up last year with the aim of rewarding businesses for communicating sustainability in a creative and original way.

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