IDY Creative - Branding, Package Design and 3D Viz

IDY recently completed its rebrand of the popular Blow Off, Stick It and Lube Job cleaners, adhesives and lubricants.

A.V.W., Inc., an aerosol product manufacturer and marketing company, realized it was the end of the road for its current line up.

They contracted IDY to redesign its entire line of products under one brand. Max Professional puts a professional face on industrial products that look the part and get the job done.

The rebrand was needed for a serious bid to get the products into The Home Depot, Ace Hardware and other large retailers. These heavy hitters didn’t take A.V.W.’s earlier efforts seriously, in one case literally laughing at the cartoon characters and risque brand names.

The marketing firm hopes the new brand will make it to shelves within the year. Stay tuned.

The blog you are reading is featured on the new business web site, work.com. That’s right, both of you who actually read this blog, I’m talking to you.

We’re featured in the Guide to Packaging Labels section under “Best blogs and forums”. We’d really like to be listed as a solution provider (uh, guys?), but it’s a start.

Work.com provides excellent how-to articles, advice, and helpful links to small businesses. There’s a category for everything from legal, to money and finance, to personnel.
The extra eyeballs means we will be updating this blog more than twice a year as in the past. So stay tuned for some good stuff on branding and packaging.

Our thanks go to work.com.