IDY Creative - Branding, Package Design and 3D Viz

An article in this month’s Prepared Foods Magazine reveals that Americans are buying more health and weight-loss foods than ever. Of the 10 top-selling new foods or beverages in 2005, six are positioned for weight-loss, in one form or another. A study by Information Resources Inc. reveals that Kraft’s South Beach product line lead the pack.

Read more of the article here.

A friend of mine totally “gets” the new Apple TV spots. “Hello, I’m a PC.” “And I’m a Mac.”

I’m no sure they convey the right message. Admittedly, it’s hard to wrap up the utopian experience of using a Mac into a 30-second spot.
Any opinions?