IDY Creative - Branding, Package Design and 3D Viz

I often need to use SolidWorks models in Cinema 4D. Does anyone know of a direct save-as file format? I know there’s a utility called PolyTrans that will convert to just about anything. But I’m a Mac user.

I don’t know if any of you noticed, but Formula 409 recently rebranded. What an improvement! Although the changes seem subtle, the hard square-ish number “409″ was made more legible and modernized. It’s cleaner and less “cluttered”. The label was also printed on clear material, exposing more of the product in the bottle.

I always have high expectations from Apple when it comes to TV ads. I’m not sure I agree with the message from their latest ad.

The ad says Apple is setting Intel’s chips free from “dull little boxes, dutifully performing dull little tasks.” I don’t think home users are preoccupied with what manufacturer makes the chip inside their computer. Rather, they want speed and functionality. Why not say, “Same chip as your Windows PC, but you get to use the world’s best operating system.”?

I’m just thankful to the licensing gods that we didn’t have to hear that wrist-slitting Intel jingle at the end!