IDY Creative - Branding, Package Design and 3D Viz

A.V.W., Inc., makers of Blow Off Duster, Lube Job Lubricants and other gems, is getting serious with their packaging. Their customers have expressed a desire for more industrial and less “cartoony” products. It’s a smart move. As was their decision to retain Is It Done Yet for the job. Seems that large retailers also want the toned-down labels.

For years, the Blow Off Duster line has built a reputation among office supply stores and computer/gaming stores for high performance at a reasonable cost. But the funny names and cartoon graphics lessen credibility among larger retailers like WalMart.

Expect to see the new-look cans on shelves later this year.

Very good article at BrandWeek on Customers’ expectations of brands. The landscape is changing, or, has already changed. Better keep up.

Seems like there’s no real estate left untapped: Procter & Gamble have extended the label of its Tide bottle to the twist-off cap, thus increasing brand awareness. The new cap shrink sleeves advertise Febreze fabric softener inside, and can withstand the rigors of handling by stock personnel and consumers.

See the full story at Packaging World Magazine.

Alright, it’s getting a little out of hand! This is among our latest package designs for Performance Brands - The Fiesta Sun Country Line. Yee Haw, Cruel Hearted, Redneck Woman, Blue Jean Girl, and my personal favorite, Git ‘R Done!

These products wowed ‘em at the 2005 ITA Tanning World Expo, helping keep PBI at the top of the tanning industry. Many hours of research and development went into these label designs, each of which captures the true spirit of rednecks across the fruited plain.
Don’t leave the trailer park without yer Yee Haw!

I was at a 7-11 getting my Frappuccino fix, when I noticed Doritos new brand ID. I like the logotype- not sure about the “lightning” element. Interested in your thoughts.

Hot News!

The Tube Council awarded our design of Performance Brands‘ Foxy Velvet line of indoor tanning products the 2005 Innovative Component/Process of the Year.

“The ‘fabric-style’ PlushPrint material emphasizes the effect of using the tanning product inside. Unique label allows the portrayal of the Fiesta Sun brand image and FOXY product line to instill an “emotional” response in consumers. Fabric label differentiates tube on the shelf and appeals to consumer’s sense of touch. Shiny brown cap is a flip-top and orifice allows for easy product application.”

I’m sure they did plenty of research, but who decided that only two colors, black and yellow, were aesthetically pleasing for a telecommunications company? Works fine if you manufacture heavy dirt moving equipment or school buses… I didn’t like it for NexTel, and I don’t for Sprint.

Owning a mobile phone is a personal experience- it is something we use daily and carry along with us everywhere. Cingular and TMobile brands seem a little more personal to me, although it seems TMobile could stand a brand makeover.

Thoughts?

Okay, this one sticks out like a sore thumb: Toyota’s new TV ad for the Camry shows a store full of shoppers as seen through a security camera. The PA announcer says, “Will the owner of a Toyota Camry please move their car…” and everyone walks out of the store to move their car.

This is supposed to make you want to buy a Camry. Does Toyota expect to sell more Camrys by insinuating that everyone already drives one? For me the opposite applies: I would use the same ad to sell a different brand! I believe it’s Saab who delivers the right message: “Don’t conform, be an individual.”

P.S. I don’t think Saab has the same sales revenue as Toyota

We’ve been on Coroflot’s web site for a while, but we’re also in their Business Week Directory. Check out our work there.